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Aesthetic Trends 2022

As we continued to cope with the reality of the present situation, a slew of new make-up trends emerged in 2021. As make-up artists embraced frosted eyeliner and high-shine with a gloss of nostalgia. 

Individuals wanted to attract attention to the only region exposed above facial masks by wearing bright, geometric eyes. In our epidemic world, wellness became the new luxury, and there was a drive toward healthy, radiant skin. But, in 2022, what will beauty look like?

The skincare industry continues to dominate (and will make cosmetics work harder)

According to industry analysts, skincare is the forerunner in beauty's worldwide development, and we can expect a lot of innovation in this field by 2022.

With consumers ditching multi-step regimens in favour of a more intuitive approach to product consumption based on our particular skin requirements, skincare firms are now focusing on quality rather than quantity.

Many of us are focusing on boosting our skin's health using cosmetics rather than minimising ageing features like wrinkles (especially since we better understand what skincare can achieve, versus professional tweakments). The key to this is reducing heightened sensitivity induced by things like wearing masks, overusing harsh skincare, pandemic stress, and pollution exposure. Looking ahead, we may expect our make-up to function similarly to skincare in the future.

According to a recent study, 50% of customers now choose to buy hybrid cosmetics with skin advantages, a blossoming beauty industry that is expected to grow significantly next year.

The grooming business will thrive, assisting in the redefining of masculinity.

Male-marketed beauty and grooming is on the increase, with sales anticipated to reach billions globally by 2024. This is due in part to lockdowns, when men experimented with items in the comfort of their own homes. But it's also due to a more gradual shift in how masculinity is defined, as well as our communal interest in self-care and the current beauty brand boom, which has given men more product options and agendas to identify with.

Although the celebrity beauty brand industry may have reached saturation in 2021, we may anticipate more from the lads next year, following in the footsteps of Harry Styles (who founded Pleasing in part to "dispel the idea of a binary existence").

Social media has allowed males a platform to rewrite old gender scrips and question preconceptions when it comes to beauty, in addition to celebrity culture undermining archaic gender norms. We may anticipate male identity to continue to change via beauty next year, thanks to make-up tutorials showcasing the creativity of a varied community of Gen Zers on TikTok.

The skincare industry will broaden its narrative.

The needle has shifted dramatically since the start of the beauty rebellion against the white-washed beauty industry. There has been a substantial rise in beauty companies founded by people of colour this year, and mainstream retailers and brand owners have responded with action that goes beyond the performative.

While all of this is encouraging, there is still much work to be done before we can proclaim the beauty experience to be a level playing field for everybody.

It's believed that by 2022, there will be a shift in the culture of aesthetic and medical education, as well as a larger inclusion of people of colour in the skincare and cosmetics narrative.

The blurring of beauty, health and oral care

In our post-pandemic society, wellness remains the ultimate luxury, with 'health signalling' (a public display of your well-being views) here to stay. The convergence of wellness and beauty, on the other hand, shows no signs of slowing down.

Non-traditional beauty goods gladly reside beside our skincare and make-up on store shelves.

Wellness scents are one area where the two collide that we're particularly interested in. This is a complete 180-degree reversal from wearing perfumes to make people think you're attractive: this is all about you.


When it comes to dental care and beauty, the growth of social media 'denfluencers' (dental influencers) has fueled increased interest in oral care and the companies associated with it. 

While we may still connect toothpaste and mouthwash with major names like Colgate and Aquafresh, niche sustainable businesses like Waken Mouthcare have expanded into cosmetics. 

The flavours of the lip balms match those of the toothpastes and mouthwashes, and this stylish set even manages to make dental care gift worthy.

The hair, make-up, and nail styles will be inspired by the past, but with a positive view.

Covid-19 will continue to have an impact on our aesthetic looks in other ways as well, not only via the impacts of wearing masks. 'Pandemic break-up hair,' according to Pinterest's latest forecasts, with hard-to-miss haircuts including mullets, shaved head designs, and short mohawks likely to trend. High-puff hairstyles and large space buns, on the other hand, are more about individuals joyfully appreciating their inherent texture than disobedience.

With the use of joyful decorations like face jewels, body stickers, and temporary tattoos, our faces and bodies will also serve as a canvas for creative and festive ensembles. Meanwhile, our nails will be painted with escapist landscape-style motifs.

Finally, the influence of word-of-mouth will continue to grow 

To be honest, your guess is as good as mine when it comes to the micro-trends that will shatter the internet in 2022. Who would have guessed that Clinique's Almost Lipstick Black Honey, which debuted 50 years ago, would be this year's hottest beauty must-have? (There was also the craze of using personal lubricant as a make-up primer.) But let's just ignore that one, shall we?!)

Viral TikTok trends that spill over into real life will undoubtedly continue to rule — and amaze – in the next year. Word-of-mouth has an indisputable influence on today's beauty business. 

Today's shoppers seek advise on what to buy from internet personalities and offline friends.

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